Tuesday, February 02, 2016
Book Arts Tuesday-Ticket Books
Here's a great headline from an article in Open Culture: "Brazil Gives Out Books That Double as Subway Tickets, Promoting Literacy & Mass Transit at Once.” Here’s how the project is described:
“To celebrate World Book Day last April 23rd,” writes “future-forward online resource” PSFK, “[Brazilian publisher] L&PM gave away 10,000 books for free at subway stations across São Paulo. Each book came with ten free trips.” Riders could then recharge them and use the books again or pass them on to others to encourage more reading, an important public service given that Brazilians only read two books per year on average.
You can read the rest of the article and view a short video here. And another article here.